Privacy Policy

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Digital Media Brokers Limited is firmly committed to protecting the privacy of Internet users and fostering user confidence in the Internet, Internet advertising and direct marketing. We continually evaluate innovative ways to protect online user privacy while also offering our clients the ability to own and use information regarding their interactions with their customers.

The purpose of this privacy policy is to provide users with clear and complete notice about the user information we may collect in connection with our Services and on our corporate website.

Digital Media Brokers Limited is committed to the IAB Good Practice Principles, which enables consumers to opt-out of receiving customised ads on sites that use our technology.

 

Information We Collect Through our Services

We do not collect PII.

We do not collect the online user’s personally identifiable information (“PII”) through our Services.  PII generally refers to information such as an individual’s name, mailing address, phone number or e-mail address.

Non-Personal Information Collected by our Services

We offer a range of Services that allow advertisers and publishers to show online users the most useful and relevant ads online.

We may collect non-personally identifiable information (“Non-PII”) regarding the user’s behaviour and usage patterns on advertisements and sites operated by our clients to better customise the type of advertisements users see on various sites.  Non-PII may include information such as the type of Internet browser used by an online user, the type of computer operating system used, the domain name of the website visited, as well as information related to websites and web pages a user is viewing when an advertisement is shown.

We collect Non-PII through the use of cookies and pixels.  No personally identifiable information is collected or used in this process.  A cookie is a file on your browser that uniquely identifies your browser.  A pixel is a line of code which is used by a Web site or third party ad server to track a user’s activity.  The use of a pixel allows us to record that a user has visited a particular webpage along with additional Non-PII that the website publisher or advertiser may choose to include with the pixel.

We advise our clients to comply with applicable laws governing online privacy and encourage them to publish privacy policies that tell you about how the information they are gathering is being used.  We advise our partner web sites that are part of Digital Media Brokers Limited to inform users about their privacy and information collection practices via their privacy policies, including whether or not the web site is using our technology, and a way to opt out from our storing the users’ data related to their website visits.  We encourage you to always read the privacy policies of the websites you visit to understand issues relating to your online privacy.

For more information about this type of online behavioural advertising, about cookies, and about how to turn this feature off, please visit www.youronlinechoices.com/ie/

The use of cookies by our affiliates, service providers or tracking utility company is not covered by our Privacy Policy.  We do not have access or control over these cookies.  These third parties use session ID cookies to make it easier for you to navigate our site.

Disclosure of Information to Third Parties

We do not collect PII via our Services, and therefore, we do not sell, rent, or share PII collected on our customer’s websites to non-affiliated third parties.

We may disclose Non-PII collected through our Services, and information derived from it, to our customers.  This Non-PII may be used by our customers to deliver tailored ads to users on participating websites.  This information cannot be used to contact or identify any person individually.  Furthermore, all of our customers have warranted that they shall use any Non-PII they receive in compliance with applicable laws and regulations.

We may disclose a user’s information to third parties when we reasonably believe we are obligated to do so by law, and in order to investigate, prevent, or take action regarding suspected or actual prohibited activities, including, but not limited to, fraud and situations involving potential threats to the physical safety of any person.

User Choice – Opting-Out of Receiving Cookies

We use technology, which includes cookies, in the delivery of our Services.  We believe that the use of these tools enables us and our advertiser clients to provide users with a more meaningful web experience.

You may at all times adjust your computer’s web browser settings to refuse all cookies, but by doing so you may not be able to use certain features on the websites you visit or take full advantage of all the website offerings and interest based advertising. You can remove cookies by following directions provided in your Internet browser’s “help” file.

You may also simply opt-out of receiving customised ads on sites that use our technology by clicking here.

If you would like to be opted-out of Digital Media Brokers Limited marketing cookies, please click here

Our opt-out cookies are programmed to expire ten years after they are initially issued.  If you buy a new computer, upgrade or change Web browsers or delete this “opt-out” cookie, you will need to perform this opt-out process again.  In order for the opt-out to work, your browser must be set to accept 3rd party cookies. Opting out does not necessarily delete or replace all cookies from our domain.

Data Retention

For our Digital Media Brokers Limited services, we maintain Non-PII on users for a period of thirteen months.  This data includes web sites visited, content viewed, ad interaction, IP addresses, browser type and language settings.

We may maintain Non-PII in an aggregated form for all of our Services for a period longer than thirteen months.

Information Security

We follow generally accepted industry standards to protect against the unauthorised access to, retention of, and disclosure of data. This includes undertaking necessary physical, electronic, and management activities required to protect data integrity, access, and use. Any data that is stored on our servers is treated as confidential information. Please keep in mind, however, that despite these reasonable efforts to protect data on our servers, no method of transmission over the Internet is guaranteed to be secure. Therefore, while we strive to protect your data at all times, we cannot guarantee its absolute security and shall not be liable for any breach of security by an outside party.

Children’s Privacy

We are sensitive to the issue of children’s privacy.  Therefore, our website, products, and Services are neither developed for, nor directed at, children.  If you believe your child has provided us with personally identifiable data, and you would like to have the data removed, please contact us at info@mediabrokers.ie

 

Transfer of Data upon Change of Control

In the event that another company acquires all or substantially all of the assets of our business through a consolidation, merger, asset purchase, or other transaction, we reserve the right to transfer all data (including any personally identifiable information a user may have provided through the “contact us” page) that is in our possession or under our control to such acquiring party.

If you have questions or concerns regarding this statement, you should first contact us through email. You can address your general questions and comments by e-mail to info@mediabrokers.ie or by mail: Stone House, 15 Flemings Place, Dublin 04, Ireland